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Background

Ticketmaster launched a new campaign with Redeem to offer fans the opportunity to recycle their old mobile phones and iPods for the equivalent exchange value in Ticketmaster Gift Cards. Through this unique partnership, Ticketmaster and Redeem created a new eco-friendly initiative that allows fans to save money while connecting to the best live sport, music and theatre events in the UK.

Ticketmaster also supported its chosen charities - Nordoff-Robbins Music Therapy and Sparks children’s charity - donating £1 for every handset and iPod recycled through this new initiative to the charities. Fans also had the option to donate the full value of their phone or iPod to be shared between the charities.

Objectives

To increase Ticketmaster’s support of its preferred charities - Nordoff-Robbins and Sparks - through charitable donations
To generate awareness amongst existing and new customers of how to swap old mobiles and iPods for Ticketmaster Gift cards
To offer an innovative way for consumers to recycle unwanted electronic products

Campaign Activity

A high impact online campaign was set up to target active online customers purchasing tickets and offer the chance to cash in old mobile phones and iPods for Ticketmaster gift cards redeemable against events.

Promotional activity included:

Channel
Online
Direct marketing
Advertising
PR and editorial

Success

Thousands raised for Nordoff-Robbins Music Therapy and SPARKS – Ticketmaster’s chosen charities
Thousands of Ticketmaster Gift Cards rewarded

Chris Edmonds, Managing Director, Ticketmaster UK said: “Being able to offer this new and innovative service to our consumers gives us a way to engage with them in a way that allows them to enjoy more live entertainment and save money. It not only benefits our customers, but also provides additional revenue for our two nominated charities. We are always looking to increase awareness of what Nordoff-Robbins Music Therapy and Sparks do as well as assist in raising funds that will help them continue their invaluable work all over the UK.”