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Background

Tesco Ireland is the largest food retailer in Ireland with 93 multi-format stores and over 11,800 employees nationwide. Redeem developed an in-store recycling programme to provide greater value to both Tesco’s customers and charity partners.

Objectives

To increase charity contribution through recycling
To grow Clubcard spend
To increase store footfall
To enhance Tesco Ireland’s CSR credentials

Campaign

With Freepost envelopes in every store supported by custom designed point of sale, the Tesco Ireland Recycling Appeal has been an ongoing success allowing thousands of customer to raise funds for the company’s Charity of the Year. Posters, envelope dispensers, in-store promotional activity and a dedicated webpage further increase awareness of the appeal.

Promotion

Dedicated webpage
Point of sale materials
Posters
In-store activity
Press coverage
Monthly incentive

picture of the Tesco Temple Street Envelope

pictured above: Tesco Ireland Recycling Appeal Freepost envelope