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Background

Redeem established a strategic partnership with Amazon.co.uk to launch a creative new brand identity, www.mobilecashmonster.com offering customers a creative reward scheme allowing them to cash in their old mobile phones in return for amazon.co.uk gift certificates, which could then be spent online on a wide variety of products.

Objectives

To encourage Amazon.co.uk and other consumers to engage and spend with the brand through an innovative recycling campaign
To demonstrate Amazon.co.uk’s commitment to environmental credentials

Campaign Activity

A high impact online campaign was set up to target active online retail customers and the increasing numbers of consumers looking to identify ways to generate cash to spend online:

Promotional activity included:

Channel
Online
Direct marketing
Advertising
PR and editorial

Success

An innovative new website was established allowing customers to exchange mobiles for online retail vouchers for the first time
£100,000’s of Amazon.co.uk vouchers were rewarded in exchange for recycled products

amazon.co.uk Freepost envelope