Our Work

Background

United Way of Metropolitan Atlanta works in partnership with hundreds of local non-profits to provide vital services to those members of the community who need it most. Tackling issues including chronic homelessness and early childhood learning, the charity is working to achieve measurable and lasting change.

Objectives

To boost funds raised for United Way of Metropolitan Atlanta
To establish the programme as the premier recycling and funding service for residents of Metropolitan Atlanta
To involve the charity’s corporate supporters in raising funds by recycling
To increase the organisation's green credentials

Campaign

The recycling programme allows supporters to raise up to $100 for every old cell phone they recycle and up to $30 for each empty cartridge and it doesn’t cost them a cent. Postage-paid envelopes and free collections for businesses make it the easy way to recycle and raise funds.

Promotion

Dedicated webpage
Direct mail
E-marketing

pictured above: United Way Recycling Appeal Freepost envelope