Our Work

Background

The RSPB works to secure a better future for birds and wildlife helping create a better world for us all. Founded in 1989, the society has since grown into Europe’s largest wildlife conservation charity with more than a million members.

Objectives

To raise vital funds
To alter public perception of the charity
To highlight their environmental work as well as that on bird issues
To increase opted-in membership figures

Campaign

An extensive marketing and PR campaign was launched by TV producer, writer, presenter and dedicated RSPB member Philippa Forrester. Freepost envelopes are distributed to the RSPB database through direct mail campaigns and insertions into member publications. The appeal is supported by fantastic incentives and was also the first of our charity programmes to benefit from the introduction of our innovative Gift Aid solution.

Promotion

Direct mail
PR & editorial
Dedicated webpage
E-newsletters
Posters
Incentives

Barn Owl picture by Niall Benvie (rspb-images.com)

pictured above: RSPB Recycling Appeal Freepost envelope